Oxbow Senior Independence Program

Oxbow Senior Independence Program
Project Year
Project Type
Website | Logo | Print

Oxbow Senior Independence Program (OSIP) is a small non-profit organization in Newbury, VT that operates 3 housing projects for low-income elderly and disabled populations. Part of their services included an Adult Day Services Program.

OSIP Adult Day Services was in need of a branding overhaul as they attempted to reinvent their programming offerings amidst the Covid-19 pandemic. In brief, they needed a new logo, print designs to advertise a new virtual program, as well as an updated website. They also required some technical assistance to get their virtual program up and running. While this is not a service I regularly offer, I will often assist with non-design services as part of a design project.

What I did:

  • Several logo concepts were generated using an oxbow symbol to coincide with their name and the well-known, local oxbow shape of the Connecticut River in Newbury, VT. The client ultimately decided on a modern design that minimized the oxbow shape to reduce its similarity to an Omega symbol.
  • A blue and green color palette was chosen for their references to trust and health in color psychology.
  • Consistent, branded print designs included a digital letterhead, business cards, promotional flyer and tri-fold brochure.
  • I also created several illustrated guides for staff that struggled with techology to assist them when using video conferencing and Google Drive.

Non-Design Work:

  • Set-up G-suite for branded emails.
  • Provided hardware research and obtained estimates from vendors such as HP, Dell, and Lenovo to supply equipment for their virtual program.


Unfortunately, like many small businesses in 2020, OSIP was forced to close the doors on the Adult Day Services program due to Covid-19 before the project was completed.

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