Oxbow Senior Independence Program

Client
Oxbow Senior Independence Program
Project Year
2020
Project Type
Website | Logo | Print

Oxbow Senior Independence Program (OSIP) is a small non-profit organization in Newbury, VT that operates 3 housing projects for low-income elderly and disabled populations. Part of their services included an Adult Day Services Program.

OSIP Adult Day Services was in need of a branding overhaul as they attempted to reinvent their programming offerings amidst the Covid-19 pandemic. In brief, they needed a new logo, print designs to advertise a new virtual program, as well as an updated website. They also required some technical assistance to get their virtual program up and running. While this is not a service I regularly offer, I will often assist with non-design services as part of a design project.

What I did:

  • Several logo concepts were generated using an oxbow symbol to coincide with their name and the well-known, local oxbow shape of the Connecticut River in Newbury, VT. The client ultimately decided on a modern design that minimized the oxbow shape to reduce its similarity to an Omega symbol.
  • A blue and green color palette was chosen for their references to trust and health in color psychology.
  • Consistent, branded print designs included a digital letterhead, business cards, promotional flyer and tri-fold brochure.
  • I also created several illustrated guides for staff that struggled with techology to assist them when using video conferencing and Google Drive.

Non-Design Work:

  • Set-up G-suite for branded emails.
  • Provided hardware research and obtained estimates from vendors such as HP, Dell, and Lenovo to supply equipment for their virtual program.

Status:

Unfortunately, like many small businesses in 2020, OSIP was forced to close the doors on the Adult Day Services program due to Covid-19 before the project was completed.

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